S
Sad Jari
Guest
...just like every other advertiser who uses humor in their ads. It sounds oh-so-innocent when you say that they were just trying to make someone smile.Oh, please! Sony was just trying to make someone smile...
It's very selective advertising, aimed at young male demographic. I'm not going comment on whether anyone should take offense at such ads, but it was clear that some people would and even Sony had to realize that. They just figured that it would do more good than harm, that there would be more customers gained from that demographic than there would be lost from the soccer mom-demographic. Who themselves are probably not very important group to Sony, but they do pay little Timmy's toys and in the end tell what little Timmy will be playing with.
It's also of some interest that the campaign ran in Europe, instead of the somewhat more puritan US.
Personally I find Sony's attempts to get this so called street cred with their campaigns (especially the graffiti-one, but in general too) very, very sad and pathetic. Basically Sony has been running lots of image-building ads since the launch of PS2, probably even earlier too. Damn, if you have to sell your console by saying how cool it is, there's something really wrong with it.
Pray tell, what is a true Sony customer? Something akin to true believer? It sure sounds like that.And, anyone that won't continue buying Sony products because of that ad weren't ever true Sony customers to begin with.
They might have been the first to do it to sell a console, though.--Oh and believe me I know: those bastards! They're the first ones in history to demean females, even though that was in an entirely joking fashion.
It might not have been the smartest marketing ploy, but people need to lighten up.
I believe that the thing many people - including me - have issues with, is how these ads are apparently aimed at the lowest common denominator. And I feel that that rather insults my intelligence.
If one wants to do such advertising, one would be well advised to do it in a self-deprecating manner. For example Microsoft's 'Play with yourself'-ad for DOAX. It's funny, it's silly and it makes gentle fun of the target demographic, which in general makes it much more acceptable to people who would find it otherwise offensive. Sony's ads... well, they appear about as arrogant as Kutaragi himself, and completely without an ability to laugh at themselves.
Oh, couple of things from the article itself:
I remember the comments, but can anyone find a direct quote? Because I would love to know who said it, especially if it was mr Blunder, Kutaragi himself....and claimed that a new and improved controller was in the pipeline.
In itself the that's nothing to laugh at. But seeing how the 'improved' controller is just the old one, with rumble taken out of it and motion sensors - borrowed from Nintendo - put in, it gives entirely new meanings to the word 'improved'.
I guess that you could say that it's improved over the old controller, even though rumble is gone, but improved over the boomerang? Wouldn't that mean that Sony designed a controller that was worse than their previous one?
I swear, Ken must be some long lost relative of George W Bush; they both do okay as long as they don't open their mouths. But may God have mercy on the people whose job it is to explain what these dudes say, if they start to speak.
As far as the systems are concerned, I have no particular preference, but should Sony fail with PS3 I will be laughing so hard. Not at Sony, but at Kutaragi. And I hope that he's man enough to perform seppuku after his failure. Because it must be his fault. It is Playstation 3, after all. Like he said himself. It simply is not possible that Playstation 3 could fail. :-D
Thank you for the great idea, Ferrago!"If you consider the Playstation 3 a toy, then yes, it is an expensive toy. However, it is more than a toy. It is a Playstation 3. And it is the only Playstation 3." Sony's arrogance seemingly knows no bounds, especially as the Playstation 3, while perhaps not a 'toy', is certainly not a Dialysis Machine either. A little perspective, if you please, Ken.
Now I just need a photo of a patient undergoing dialysis (preferably *very* happy looking patient), a picture of PS3 and Ken's (yet another) great quote. :-D
This is the stuff great photoshops are made of.
EDIT: Just a minor thing from Spiro's post... not really about respect, but about being treated as equals.
Well, if those ads had been making references to men, instead of women, would you have been offended? Answer honestly, now.How about, 3) Men who actually believe that woman should be treated with respect as equals?
Because I wouldn't have been. Even the beauty contests for men - or what the heck they are called - don't offend in any way. I do find them hilariously campy, and often have doubts about the sanity of the contestants, but I don't find them offensive in any way.
Hell, there are calendars that have semi-nekkid dudes posing in them. And I know for a fact that women buy such things, because I personally came across one in a girl's room. Made me chuckle, really. So, women objectify men just like men objectify women, it's just less obvious and blatant.
Women even watch pr0n, btw.
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